Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a good concept. A good idea provides the framework for design decisions, guiding the work. – Noreen Morioka (updated 2015 version) Names are very important to Krista and me and we brainstormed dozens of them and deliberated for weeks until we were absolutely happy with " Small Pond Arts " (during the logo design process, we dropped the "Ranch" to simplify the name). The next step, of course, was to create a visual identity, mainly a logo, for this new venture, so I set about doodling some concepts that had to do with the overall theme of "a big fish in a small pond." With the sketching underway, the typeface had to be carefully chosen; it had to convey a friendly, artistic playfulness while walking the very fine line between professionalism and whimsy (it couldn't be staid and boring, nor could it be s...
Milê Murtanovski's artwork...mostly paintings...and the occasional scale model.