Many desperate acts of design (including gradients, drop shadows, and the gratuitous use of transparency) are perpetuated in the absence of a good concept. A good idea provides the framework for design decisions, guiding the work. – Noreen Morioka (updated 2015 version) Names are very important to Krista and me and we brainstormed dozens of them and deliberated for weeks until we were absolutely happy with " Small Pond Arts " (during the logo design process, we dropped the "Ranch" to simplify the name). The next step, of course, was to create a visual identity, mainly a logo, for this new venture, so I set about doodling some concepts that had to do with the overall theme of "a big fish in a small pond." With the sketching underway, the typeface had to be carefully chosen; it had to convey a friendly, artistic playfulness while walking the very fine line between professionalism and whimsy (it couldn't be staid and boring, nor could it be s
Milê Murtanovski's artwork...mostly paintings...and the occasional scale model.